Drink Dry is reshaping the beverage landscape in the Middle East, strengthening its position as the region’s first and only premium non-alcoholic drinks platform. In 2024, they had hit a major milestone with nearly 1 million bottles sold, reflecting the growing demand for mindful drinking options.
The eCommerce platform recorded a 35% year-on-year growth, with 2,700 new customers discovering premium non-alcoholic options, thanks to the success of brands like Guinness, Corona, Jacob’s Creek, and Tanqueray. Retail sales have increased by an impressive 225%, driven by expanded partnerships with Spinneys and African & Eastern, making their portfolio more accessible than ever.
Meanwhile, their presence in hospitality grew significantly, with 80% year-on-year growthand over 600 outlets now serving diverse range of drinks, including beer (35%), spirits (25%), sparkling wine (20%), and still wine (20%).
With category-defining growth across all channels, Drink Dry is leading the conversation around mindful drinking and inclusivity. These numbers underscore not just a growing consumer base but a clear cultural shift in how the region perceives premium non-alcoholic options.
We would love to invite you to explore the full scope of this revolution and share their vision for a more inclusive and mindful future in beverages.
