Emirates Motor Company (EMC), the flagship company of Al Fahim Group and authorized general distributor of Mercedes-Benz in Abu Dhabi, has partnered with Abu Dhabi Healthcare Company “SEHA”, a subsidiary of PureHealth,the largest healthcare group in the Middle East, to launch a dedicated campaign “Pink October – A Month for Her”, to mark Breast Cancer Awareness month. Throughout October, EMC and SEHA will host a series of meaningful activations across EMC showrooms in Abu Dhabi and Al Ain to encourage early detection, promote prevention, and support women’s health. This collaboration reflects EMC’s commitment to making a positive impact beyond mobility by supporting its employees, customers, and the wider community.
“We are grateful for SEHA’s support in driving this vital initiative, which reinforces our dedication to the well-being of both our employees and customers. “Pink October – A Month for Her” is not only about supporting our community, but also about aligning with the government’s tireless efforts under the ‘Forward Society’ pillar of We the UAE 2031 Vision, which prioritises preventative healthcare and improved quality of life. With SEHA’s leadership in offering free breast cancer screenings, we are proud to support the early detection and greater well-being for all,” Mohammad Almomani General Manager Emirates Motor Company said.
Dr. Hamda Al Neyadi, Corporate Marketing & Communications Director said “At SEHA, we believe that awareness is the first step toward prevention. Our collaboration with Emirates Motor Company during Breast Cancer Awareness Month reflects our commitment to empowering women with access to early detection and education. By bringing our services directly to the community, we aim to make breast cancer screenings more accessible and encourage every woman to take charge of her health. Together, we are driving change—one check-up at a time.”
As part of the month-long program, SEHA specialists will be present at EMC’s AMG area of the showroom, located on Airport Road in Abu Dhabi, offering a range of services and activities providing guidance on early detection, prevention, and overall well-being. Employees and customers will receive free breast cancer check-ups, will have access to an on-site mammogram truck for immediate testing and attend awareness workshops led by expert speakers. “Paint for Prevention” activity will take place at the Mercedes-Benz showroom in Al Ain, inviting customers to contribute to creative canvas paintings while engaging in informative sessions with SEHA specialists on breast cancer prevention, while availing free check-ups.
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