HONGQI, China’s foremost ultra-luxury automotive marque since 1958, unveiled its newest Golden Sunflower flagship — the HONGQI GUOYA — during a prestigious gala event in Abu Dhabi. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, the brand presented an elevated celebration of exclusivity, refinement, and design mastery to regional and international media.
The launch underscores HONGQI’s ascent as a global luxury icon, aligning seamlessly with Abu Dhabi’s growing prominence as one of the world’s most influential hubs of culture, elegance, and premium lifestyle. The Emirate’s thriving luxury ecosystem — spanning art, hospitality, real estate, and high-performance experiences — provided the ideal setting for GUOYA’s Middle East debut.
Guests were welcomed into a world of elevated luxury through a curated press conference and an intimate gala dinner experience. Media attendees received exclusive insights from Giles Taylor, Chief Designer and Vice President of Global Design at China FAW and were among the first in the region to witness the artistic expression and craftsmanship that define the HONGQI GUOYA.
“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” said Giles Taylor, Chief Designer and Vice President of Global Design, China FAW. “It is especially meaningful to unveil this model in Abu Dhabi, a city that has rapidly become a global capital for luxury, design and high-performance experiences. The Emirate provides an exceptional stage for HONGQI to connect with discerning customers who appreciate artistry that lives beyond trends.”
A New Realm of Oriental Ultra-Luxury
The HONGQI GUOYA is the embodiment of the brand’s philosophy of New Oriental Luxury for the World. Conceived as a modern masterpiece rooted in heritage, GUOYA blends symbolic Chinese aesthetic traditions with the sophistication expected of the highest luxury tier.
Its sculptural exterior draws inspiration from revered Chinese architectural forms — the symmetry of Beijing’s central axis, the grandeur of the Forbidden City, and the ceremonial poise of palace craftsmanship. Signature design details include:
- A monumental front fascia shaped by the geometry of the Hall of Supreme Harmony
- A precisely angled 23.5° hood ornament symbolizing cosmic balance
- Rear elements influenced by Tian’anmen’s skyline and classic lantern silhouettes
Every curve, surface, and line is crafted to convey presence, prestige, and timeless elegance.
A Sanctuary of Craftsmanship and Comfort
Upon entering the GUOYA, passengers step into a world of premium materials and artisanal techniques traditionally reserved for the finest luxury maisons. The cabin showcases:
- Lacquerwork, cloisonné enamel, gold-and-silver filigree, and classical embroidery
- S-Nappa leather upholstery enhanced for softness and breathability
- 24-way front and 22-way rear seat adjustments with massage, ventilation, and heating
- 4D seat-audio interaction for a multisensory soundscape
- A 3,240-watt, 32-speaker audio system tuned over 1,000 hours by master musicians
This meticulously crafted environment creates a serene, immersive experience designed for connoisseurs of elevated living.
Refined Power and Quiet Performance
Beneath its elegant silhouette, the GUOYA is powered by a self-developed V8 platform refined over 67 years, delivering:
- 430 kW
- 800 N·m of torque
- A dynamic response supported by a mid-mounted HOT-V twin-turbocharger architecture
Advanced NVH solutions and lightweight engineering ensure a quiet, graceful driving character befitting an ultra-luxury flagship.
Exclusivity for 30 Global Pioneers
Reflecting the rarity of true luxury, the first 30 GUOYA owners worldwide will gain access to HONGQI’s “Serene Assurance” privileges:
- Lifetime warranty
- Lifetime roadside assistance
- Lifetime on-demand inspection
- Lifetime dedicated customer care
Each vehicle may be further elevated through personalized craftsmanship options including two-tone exterior finishes, hand-painted waistlines, custom embroidery, pure wool floor mats, and artisan lacquer keys.
Strengthening HONGQI’s Global Luxury Vision
HONGQI’s participation in the Mubadala Abu Dhabi Sail Grand Prix aligns with its mission to engage global luxury audiences and reinforce its presence in high-growth international markets. The Middle East remains one of the brand’s most significant regions for premium mobility and lifestyle innovation.
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