Since its launch in 2021, Raemona has established itself as a powerful online authority for women in the Middle East and for fearlessly tackling the real topics that matter right now. From marriage and pelvic health to IVF, money, friendships, and more, no subject is off limits. If readers are thinking about it, Raemona is already talking about it.
Building on this momentum, Raemini was created to champion the modern mum. Designed as a space where women and mothers can speak openly about the realities of life, the online magazine has quickly become a trusted destination for candid conversations and expert guidance. Whether the topic is tantrums, health concerns, IVF, finances, friendships, or schooling, Raemini offers practical advice, honest discussions, and relatable insight.
Both Dubai-based lifestyle platforms share one mission: to reshape the way women talk about real-life issues. With content spanning mind, body and soul, career, tech, parenting, travel and culture, and beauty and style, the magazines empower and support women at every stage of their lives through timely, expert-led storytelling.
Today, the go-to guides for all things real mark an exciting new chapter with the appointment of their new Editor–in–Chief.
Sarah Hewitt, a Dubai-based writer, editor and proofreader with more than 15 years of experience, steps into the role. Her career spans PR, communications and marketing positions within some of the world’s most renowned brands, including Emirates Airline and Jumeirah Group.
In 2020, a year that transformed industries and inspired personal reinvention—Sarah embraced freelancing, partnering with diverse clients to elevate their content and uncover their authentic voice. Since then, she has become a regular contributor to regional publications such as What’s On and has seen her work published in Motherly, Gulf News, and others. Known for her passion for powerful storytelling and her meticulous attention to detail, she brings clarity, creativity and purpose to every project she undertakes.
Her appointment signals an inspiring new era for Raemona and Raemini as they continue their mission to champion real conversations for real women. The magazines also form a key part of the strategy and direction of TishTash Group and their consumer marketing division which aims to get brands closer to their target audience and meet the needs of the modern day consumer.
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