Arabian Automobiles Company (AAC), the flagship company of AW Rostamani Group and the exclusive distributor for Nissan in Dubai, Sharjah, and the Northern Emirates, is proud to announce its participation in Market Outside The Box (e& MOTB) 2026, taking place from January 1 to 11. As an official partner, AAC will spotlight the Nissan Magnite, inviting audiences to ignite their street-smarts through its activation titled “Ignite with Magnite,” an immersive experience designed to celebrate innovation, community engagement, and local creativity.
Designed for a new generation of drivers, the Nissan Magnite embodies bold self-expression and confident individuality, values that sit at the core of e& MOTB’s creative culture. Known for its standout design, smart value, and feature-rich offering, the Magnite resonates with audiences who choose originality over uniformity. At e& MOTB, where creativity and community converge, the Magnite becomes a symbol of personal identity – designed not just to be driven, but to be defined.
At the heart of the activation is a bold, custom-wrapped Nissan Magnite designed by Emirati digital artist Aysha Saif Al Hamrani (Mnawrah). Displayed at the e& MOTB 2026 booth, the vehicle serves as both a visual landmark and creative statement inviting visitors into a space where individuality takes centre stage.
Through the “Ignite with Magnite” AR experience, visitors are invited to personalise their own version of the Nissan Magnite using exclusive digital elements created by Aysha. Guests experiment with colourways, patterns, and graphic stickers inspired by e& MOTB’s culture-led aesthetic and contemporary Emirati pop culture. Each completed design is entered into a competition to win limited-edition merchandise created exclusively for e& MOTB in collaboration with Glow by Citron x Aysha Al Hamrani x Nissan, while all participants receive a limited-edition sticker and a personalised visual moment placing themselves alongside their customised Magnite in a final image that captures their signature design.
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