Beautyworld Middle East 2025 brought the curtain down on three unforgettable days of trendsetting innovation, artistry, trade, business connectivity and collaboration – closing with record visitor numbers and a powerful sense that Dubai has truly become the world’s beauty capital.
The final day saw the Front Row by Nazih stage dazzle audiences from start to finish, with standout showcases from Saphira, Revlon Professional, GHD, Guinot, and Brazilian Secrets Hair. The high-energy LEVEL3 Barber crew returned for another crowd-pleasing double performance, while the evening’s Nail It! Awards crowned some of the region’s most talented nail artists in front of a packed audience.
Over at the inaugural Makeup Studio, artistry and education collided as international makeup star Nikki Makeup (Nikki Wolff) drew huge crowds for her exclusive Signature Masterclass. The “Find Your Skin Tone” session by MilkTouch and Armaf Beauté’s “Glow Like a Pro” demo kept the cameras flashing, while Transformulas closed the day with its “Notox” innovation, underlining the rise of science-led beauty.
Meanwhile, beautyLIVE by Fresha delivered a spectacular finale. With Jorge X, freshly crowned International Hairdresser of the Year 2025, taking centre stage, the room was electric. The grand finale saw cutting-edge demonstrations from Dyson, Prohall Professional, Gamma Plus, Lakmé, ORGÆNIC, and Jeff Reiisi, marking a fitting close to this dynamic stage.
As the exhibition halls wound down, the evening brought the Beautyworld Middle East Awards 2025 Gala at the Conrad Dubai — a glittering celebration honouring excellence across every sector of the beauty industry.
Reflecting on the show’s success, Ravi Ramchandni, Event Director for Beautyworld Middle East, said:
“This year has been nothing short of phenomenal – the energy, creativity, and diversity on display have been extraordinary. Beautyworld Middle East has once again proven that Dubai is where the global beauty community comes together to shape the industry’s future.”
With record participation across 22 halls, a surge in international exhibitors, and packed crowds across every feature zone = from Signature Scent to Natural Notes – the 2025 edition closed on a triumphant note, leaving the industry already buzzing for 2026.
To access the Beautyworld Middle East Digital Press Box – containing press materials, show map, logos and media agenda, please use this link.
To access the Beautyworld Middle East Photo Gallery, which will be constantly updated during the event, please use this link.
Can we reserve a paragraph for the world record?
Add a line or two about how this was the largest and ‘most global’ showcase of exhibitors ever.
This is where the business of beauty converges (Add in a line about business connections) – to me this reads a bit too consumer focused.
We are covering that in the day two PRLs
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