DRIFT Dubai, the iconic beachfront destination at One&Only Royal Mirage, introduces a new seasonal experience with the launch of Maison Goose, the immersive lifestyle concept from GREY GOOSE®. Thoughtfully integrated into DRIFT’s French Riviera–inspired setting, the collaboration invites guests to step into a world where modern coastal luxury meets effortless French sophistication.
Set along the shoreline, DRIFT Sea Lounge offers a relaxed yet refined backdrop for the Maison Goose experience, ideal for sunset afternoons and golden-hour gatherings. With open-air sea views, curated DJ sets, and signature cocktails, it creates an effortlessly chic social atmosphere designed for lingering moments by the water.
This marks the first-ever Maison Goose activation in the Middle East, with DRIFT Dubai serving as the setting where guests will enjoy thoughtfully curated experiences designed to celebrate leisure, style, and the art of golden hour.
“Maison Goose aligns seamlessly with DRIFT Dubai’s approach to relaxed, refined luxury. Together with GREY GOOSE®, we’ve created an experience that celebrates French joie de vivre through thoughtful design, elevated hospitality, and moments designed to be savoured” says Marina Morel, General Manager at DRIFT Dubai.
The Maison Goose x DRIFT Experience
Sea Lounge Takeover: Maison Goose is thoughtfully presented within DRIFT’s Sea Lounge, embracing the venue’s French Riviera–inspired coastal retreat, where refined indulgence meets the rhythm of the Riviera. The experience begins on arrival, with guests welcomed by the Maison Goose Club Car, offering a seamless transfer from One&Only Royal Mirage to DRIFT.
Maison Goose Boat Experience: An intimate dockside setting which hosts up to 6 guests featuring a multi-course menu of fresh, locally inspired dishes, crafted in collaboration with DRIFT’s culinary team.
Throughout the Maison Goose experience at DRIFT Dubai, a series of evolving themes and immersive touches will be introduced, ensuring there is always something new to discover and inviting guests to return for the next chapter.
Complementing the dining and themed offerings are Riviera-inspired décor, curated music, and elegant design elements, all intended to encourage connection, celebration, and appreciation of the moment.
Inspired by the global GREY GOOSE campaign, the Dubai activation features the Le Zoé Spritz, a thoughtfully curated signature serve now available on the Maison Goose menu at DRIFT.
Maison Goose at DRIFT Beach Dubai will be open daily, offering the perfect backdrop for guests to unwind and experience the effortless sophistication of a French Riviera–inspired escape.
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