Emerging Lebanese talent George Assi makes his official debut today with the release of his first single, “Ya Amar.”
At just 20 years old, Assi steps confidently into the spotlight, unveiling a heartfelt track that captures emotion, nostalgia, and a deep connection to Lebanon. “Ya Amar” blends modern melodies with authentic sentiment, marking the beginning of a promising new chapter for the young artist.
Directed by Peter Abi Nakad, the accompanying music video showcases Lebanon’s beauty through a cinematic journey — from the rooftops of Ashrafieh to the mountain peaks of Kfardebian. Filmed from sunset to sunrise, the video highlights the country’s vibrant contrasts and natural charm.
Assi’s passion for music began at the age of four, when his talent was first discovered by his sister. Guided by his family’s support, he honed his craft and went on to become a finalist on The Voice Kids Lebanon under Nancy Ajram’s team, captivating audiences with his soulful voice and emotional range.
Between 2020 and 2024, Assi chose to focus on his education before returning to music with renewed purpose. His reemergence on social media in 2024 drew attention from fans and industry professionals alike, eager to witness his artistic evolution.
With “Ya Amar,” George Assi reintroduces himself to the world — blending authenticity, emotion, and national pride in a debut that reflects his growth as both an artist and storyteller. The single is now available on Spotify, Apple Music, YouTube, and all major streaming platforms.
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