Majid Al Futtaim today announced its expansion into childrenswear with the opening of Tartine et Chocolat boutique in Dubai Mall, the only store in the Middle East for the French heritage brand. The launch marks a strategic addition to Majid Al Futtaim’s growing portfolio of global premium brands within its Lifestyle business, offering the brand’s signature French elegance and craftsmanship through a dedicated boutique experience.
The move reflects Majid Al Futtaim’s continued focus on expanding its Lifestyle business into new, high-growth categories that complement its diverse portfolio of international brands. This collaboration marks the start of a long-term partnership with Groupe Zannier, the French fashion house behind Tartine et Chocolat, and reinforces Majid Al Futtaim’s position in the lifestyle retail segment, expanding its ability to deliver world-class experiences for families across the Middle East.
Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, said:
“Expanding into luxury childrenswear marks an exciting evolution for our Lifestyle business as we continue to shape a portfolio that reflects how our customers live and grow. Tartine et Chocolat embodies the craftsmanship, authenticity, and enduring quality that define our approach to retail. Bringing this beloved French maison to the region allows us to create meaningful connections with families and extend our lifestyle offering into a new generation.”
Founded in Paris in 1977, Tartine et Chocolat embodies the essence of “Chic à la française”, crafting an elegant world for children that blends timeless French heritage with contemporary sophistication. The Dubai Mall boutique offers the brand’s full range, from refined ready-to-wear and accessories to nursery collections, soft toys, and timeless gifting pieces, designed for newborns, toddlers, and older children. The collections reflect Tartine et Chocolat’s signature balance of comfort, quality, and understated French sophistication, spanning everyday essentials to occasion wear.
Emilie Zannier President of Tartine et Chocolat, said:
“Tartine et Chocolat is proud to strengthen its presence in the Middle East through this partnership with Majid Al Futtaim, a leader in lifestyle retail and a trusted name in bringing leading global brands to the region. This milestone marks an exciting new chapter for our maison, allowing us to showcase our French craftsmanship and heritage through a dedicated boutique experience. We look forward to growing together and continuing to inspire families with our timeless vision of elegance and quality.”
Located on the second floor of Dubai Mall within Kids Fashion, the new 150sqm boutique features serene interiors that reflect the brand’s Parisian heritage, offering a warm and elegant environment for families to explore the complete world of Tartine et Chocolat. The store also features a curated selection from BONTON, a French children’s lifestyle brand under Groupe Zannier. Known for its playful spirit, contemporary design, and everyday sophistication, this marks the first time sister brands Tartine et Chocolat and BONTON are showcased together in one boutique, bringing a unique blend of timeless elegance and modern creativity to families in the region. The BONTON assortment includes children’s ready-to-wear, accessories, and soft toys for newborns through to juniors.
Plans are already underway to open a second Tartine et Chocolat boutique at Mall of the Emirates in 2026, further expanding the brand’s presence in the region and reflecting the strong demand for premium childrenswear experiences.
Now with over 100 boutiques worldwide, Tartine et Chocolat continues to exemplify the spirit of Chic à la française. The new Dubai Mall boutique marks an important milestone in the brand’s international growth and its home in the Middle East.
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