The festive season is about to sparkle brighter than ever as OliOli® launches the 5th edition of Magical Winterland, the UAE’s largest miniature winterland. This year’s installation is the largest and most enchanting yet featuring over 1,000 miniature pieces crafted to spark wonder, imagination, and festive joy.
Families are invited to journey through an immersive world where snowy mountains tower overhead, glittering hills curve through illuminated landscapes, shimmering lakes sparkle under changing skies, and a colour-shifting brick road leads to hidden surprises at every turn. Magical Winterland brings together intricate craftsmanship, interactive elements, and captivating lighting and sound design to create a festive world like no other.
What’s New in the 5th Edition
This year, families will discover returning favourites, like the charming winter trains and tiny snowy villages, now woven into an even richer and more detailed world.
This year’s Winter Cabin brings exciting additions: blizzard windows that unleash a swirling snowstorm at the press of a button, and a balcony overlooking the full Winterland landscape. Inside, children can get creative in the LEGO® brick Creation Corner, rebuilding their favourite discoveries from the exhibit.
Visitors can follow new colour-changing magical brick roads, lighting up with every step and guiding families toward hidden characters and festive surprises. Above the mountains, sound-reactive thunder clouds flash and rumble in response to claps and cheers, while the gallery’s ceiling transforms with snow projections and glowing aurora lights, making the entire space feel alive.
For the first time, Winterland LIVE adds a playful twist, with live-feed screens offering new vantage points across the land – inviting families to wave at the camera and spot themselves on the Winter Drive-In display.
Included with all PLUS tickets and open for a limited time only, Magical Winterland is designed to delight visitors of all ages – making it a must-see seasonal experience in Dubai.
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