the leading provider of AI and AR technology solutions, is proud to announce its collaboration with Erborian for the launch of the brand’s “Find Your Match” experience. This partnership highlights Erborian’s latest launch, the new CC Crème. Building on the legacy of the cult-classic current CC Crème, the updated formula delivers the same lightweight texture and luminous finish, now boosted with enhanced skincare benefits.
The Technological Revolution of Beauty with AI and AR
Perfect Corp.’s tech is at the forefront of the beauty industry, using AI and AR technology to create innovative and highly personalized digital experiences. For this partnership with Erborian, Perfect Corp. leveraged its Virtual Try-On solution with advanced AR to realistically apply makeup shades directly onto a user’s face in real time.
This technology allows customers to see how different products look on their skin, making the shade-matching process effortless and fun. This not only makes shopping easier for the customer but also helps brands connect with their audience in a more interactive and engaging way.
Virtual Try-On Takes Over TikTok with an Interactive Product Discovery Journey
Through this partnership, Erborian is bringing Perfect Corp.’s Virtual Try-On (VTO) technology to TikTok, creating an interactive and playful product discovery journey.
The TikTok journey begins by inviting users to choose their ideal coverage level, from light with the new CC Crème, to medium with the BB Crème, or full with the Super BB. Once directed to the right product, users can explore every shade in real time through Perfect Corp.’s VTO technology. They can easily switch between shades, compare their look with and without product, and instantly identify their perfect match. Once selected, the chosen shade is applied seamlessly across the entire face, creating a realistic, playful, and highly personalized preview.
This fun, intuitive journey transforms product discovery into an immersive experience, blending Erborian’s skincare expertise with Perfect Corp.’s advanced AR technology in a way that is both engaging and shareable.
The Power of Immersive Digital Experiences
“This collaboration with Erborian demonstrates the power of immersive digital experiences to transform beauty discovery,” said Alice Chang, Founder and CEO of Perfect Corp. “By integrating our Virtual Try-On technology into TikTok, we are helping beauty lovers connect with Erborian’s innovations in a fun, interactive, and highly personalized way.”
“With this campaign, we wanted to reinvent the way consumers connect with our products,” said Pauline Tisserand, Marketing Group Manager. “By combining the skincare benefits and makeup expertise of our BB Crème, Super BB & new CC Crème with Perfect Corp.’s Virtual Try-On on TikTok, we are making shade matching effortless, playful, and inspiring for everyone.”
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